proximity- related items that should grouped together.
alignment- things shouldn't be abruptly placed. Anything on the page should somehow be connected.
repetition- repeating alike fonts, icons, color, etc.
contrast- if two items are not the same make them extremely
different, this will give interest to your page.
balance- evenly balanced items on your page. Nothing overpowering another.
white space- use white space to prevent from cramping and clutter.
the golden rectangle- the perfect rectangle. 3x5 or 5x3
elements of design- the building blocks of all designs; lines | shapes | mass | texture | color.
line- a form with width and length but no depth. give certain suggesting motion qualities.
emphasis- giving something dominance to draw attention to that -certain item.
rhythm- repetition of visual movement of the elements (color, shape line, value, form, shape, space, and texture). Movement and rhythm work together to keep things exciting.
variety- contrast to harmony and unity. Uses differences in object to show CONTRAST.
unity- where the whole composition works together. Consistent theme to the piece.
shape- space inside lines creating a shape or object.
forms- describe volume and mass.
texture- surface quality given by the paintbrush.
proportion- the relationship between the relative size of objects on the picture.
perspective- arrangement of objects that are two dimensional making them look real.
pattern- random repetition to enhance surfaces.
harmony- pulls the pieces of a visual image together. It can be achieved through repetition and rhythm.
gestalt- the entire piece is more important than any of it's elements.
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